July 25, 2025 – New images have leaked of Alibaba’s upcoming AR/AI smart glasses, branded as "Tmall Genie WOW." The device integrates multiple functions including photography, music playback, navigation, payment, translation, and teleprompter capabilities. Key hardware features include an RGB camera with a Sony image sensor, two JBD single-green MicroLED projectors, and two surface relief diffractive waveguides developed by Zhige. The chipset combines Qualcomm AR1 with Hengxuan BES2800.

The design employs a rear-mounted layout, placing the mainboard and battery at the end of the temple arms, resulting in slimmer arms that enhance wearing comfort. The product is scheduled for official launch on July 26 at the World Artificial Intelligence Conference (WAIC) in Shanghai.

Leaked images reveal that Alibaba’s design markedly differs from many current AI/AR glasses, which typically house the mainboard and battery in the middle section of the temple arms. This is largely due to the Qualcomm AR1 chip’s size (over 1cm per side), which leads to bulkier arms seen in products like Ray-Ban Meta, Oakley Meta, and Xiaomi AI glasses.

Earlier attempts, such as YIWEAR’s AR glasses, placed components at the end of the arms to achieve slimness but sacrificed key features like cameras and speakers for extreme thinness, limiting functionality.

In contrast, Alibaba’s "Tmall Genie WOW" adopts an all-in-one strategy—achieving slim temple arms through rear placement while maintaining full functionality. The glasses feature a camera for photography and AI vision, dual MicroLED projectors for AR display, and speakers for audio playback. This ambitious design underscores Alibaba’s commitment to delivering a comprehensive, high-performance AR/AI wearable.