On November 18, RUNTO released the "China XR Devices Retail Market Monthly Tracking Report ". It showed that in the third quarter of 2024, China's retail sales of consumer XR devices (including AR and VR) were 103,000 units, down 17.9% year on year; sales revenue was 350 million CNY, down 9.2% year on year.

In terms of product segment, sales of VR devices reached 54,000 units, representing a decrease of 32.7% year on year. While sales of AR devices reached 49,000 units, representing an increase of 8.7% year on year.

According to RUNTO's analysis, online sales are currently the primary sales channel for XR devices, typically accounting for approximately 60% of all channel sales. In 2024 Q3, traditional e-commerce sales of XRs accounted for 80.5% of the total online market.