On 20 August, RUNTO released the "China VR/AR Devices Market Monthly Tracker" report. It revealed that China's sales of consumer-grade XR devices (including AR and VR) in the first half of 2024 amounted to 261,000 units. This represents a 20.4% decline compared to the same period last year.

In terms of product segment, sales of consumer-grade VR devices in China reached 151,000 units, representing a year-on-year decline of 41%. During the same period, sales of AR devices reached 110,000 units, representing a year-on-year increase of 49%. This demonstrates that AR devices continued to be a significant source of incremental volume in the overall market.

According to the online monitoring data of RUNTO, in the first half of 2024, the PICO brand accounted for 73% of the online VR market exclusively.