The VRAR EXPO CHINA 2023 was held in Shanghai from October 29 to 30, 2023. Hosted by VRAR World. The event showcased the latest trends of such emerging technologies as AR, VR, MR, AI, 5G, etc., with the aim of building a comprehensive display and exchange platform for global enterprises and users alike. PICO showed up at the event with its PICO 4 Enterprise solutions. PICO's Asia Pacific Market Representative Wulong Zhang delivered a speech with the theme of  "Immersive Enterprise".

Hardware is constantly iterating with the development of technology. From personal computers to portable mobile devices such as smartphones and tablets, to diverse terminals in the Internet of Things era, iterations and advances in hardware devices continue to drive the development of the Internet. In today's 3D Internet era, XR devices are gaining in importance.

Wulong Zhang talked about the application of PICO products in such fields as enterprise training, marketing display and offline entertainment, with an emphasis on PICO Business. At present, based on enterprise grade hardware, PICO Business has established a software service matrix, providing more detailed services at the three levels of enterprise OS, enterprise application suite and enterprise service.

After the speech, Wulong Zhang told VRAR World in the interview that in order to compete in the enterprise market you need to provide better support for developers to better serve end users. PICO Business provides developers with a one-stop solution as well as portable management tools, improving both development efficiency and deployment efficiency.

PICO exhibited its Enterprise product PICO 4 Enterprise at its booth. The PICO 4 Enterprise, equipped with a new Pancake optical solution that supports color seethrough, eye & face tracking and gesture recognition, attracted a large number of visitors.

Founded in March 2015 and merged into the Tiktok Group in September 2021, PICO embraces a mission to bridge connections, enrich life and release infinity. The company is committed to building an integrated XR platform that inspires the community and empower developers, creators and businesses.

PICO Business is a sub-brand launched by PICO for the global enterprise XR market, providing Enterprise OS as well as enterprise-grade hardware, and is committed to bringing cutting-edge innovative VR/AR/MR technologies into different industries, to reduce costs and increase efficiency.

At present, based on virtual and real integration technology, PICO Business's multi-person interactive collaborative solutions have been widely adopted in training, education, team building, cinema, conference, marketing, medical care, cultural travel and other fields. In the future, PICO will continue to make technological breakthroughs to help build a world-class XR platform.

The VRAR EXPO CHINA 2023 has come to an end, and the success of the conference has not only promoted the development of the VRAR industry, but also improved public awareness. The VRAR EXPO CHINA 2024 will set sail again in next May, and we look forward to once again joining hands with you to create a new stage in the XR field.